Board of Trustees of the Royal Botanic Gardens Kew
RBGKEW1483 Legacy Proposition Development
The procurement contact named on the official notice.
We are looking for support from a specialist legacy consultancy to develop a legacy marketing proposition using the new brand framework.
The objective is to develop a proposition that uses Kew's cause messaging to grow awareness of legacy giving at Kew, inspires new audiences to enquire about leaving a legacy to Kew in their Will and helps engage our current enquirer and intends base.
The scope of this project it: • Strategy development and audience insight • Proposition development • Key messages • Case studies Creative development, media buying and activation are not part of this brief.
What the supplier must deliver
We are looking for support from
We are looking for support from a specialist legacy consultancy to develop a legacy marketing proposition using the new brand framework.
Derived from the notice text — always confirm against the original documents.
Make the case to bid
Reveal who to approach at Board of Trustees of the Royal Botanic Gardens Kew, and generate a go-to-market strategy from their news, accounts and people.
- OCID
- ocds-h6vhtk-05ea1a
- Stage
- award · Awarded
- Source
- Find a Tender
- Buyer ref
- 077658-2025
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