Provision of a CRM Solution for Recruitment, Marketing and Admissions
This is a large award for Software & IT Systems — above three-quarters of comparable contracts. Based on 30,286 valued Software & IT Systems tenders in our corpus.
The University of Southampton is undertaking a major transformation programme centred on Customer Relationship Management (CRM).
The focus is on delivering an end-to-end CRM solution covering Undergraduate (UG), Postgraduate Taught (PGT) and Postgraduate Research (PGR) Recruitment, Marketing and Admissions.
This procurement seeks a modern, scalable CRM platform that supports the University's strategic aims for organisational excellence, student number growth and enhanced digital capability.
Student recruitment is a core driver of University sustainability, providing a significant proportion of institutional funding.
The University must grow UG, PGT and PGR enrolments across multiple geographies in an increasingly competitive and volatile market.
Recruitment and conversion journeys are complex, long, multi-stage and personalised, involving prospective students and key influencers such as…
What the supplier must deliver
The University must grow UG, PGT
The University must grow UG, PGT and PGR enrolments across multiple geographies in an increasingly competitive and volatile market.
A robust CRM is required to manage
A robust CRM is required to manage this complexity and optimise conversion.
These systems lack integration, create inconsistent user
These systems lack integration, create inconsistent user experiences, limit personalisation, hinder reporting, and rely heavily on manual workarounds.
The system must support process redesign, business
The system must support process redesign, business change, integration with core platforms, and future scalability across the CRM programme.
This procurement will deliver the technical platform
This procurement will deliver the technical platform and supporting implementation services required to realise these aims.
Derived from the notice text — always confirm against the original documents.
- OCID
- ocds-h6vhtk-0605fd
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 003227-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.