Provision of Media Buying
The submission route named on the official notice.
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
Scottish Water is establishing a framework for Media Planning and Buying Services to support paid advertising and communications across Scotland.
The appointed supplier will work in partnership with Scottish Water to identify, plan, buy, manage, and evaluate media activity across national and regional audiences.
Services will span TV/On‑Demand, audio including radio, digital, social, out‑of‑home, and press.<br/><br/>The supplier will provide expert media planning advice, high‑performing media schedules, campaign setup and optimisation, and full monitoring, reporting, and insights.
They will also offer value‑added services such as audience profiling, industry and competitor analysis, account management, and production of digital, social, and radio advertising assets.
Close collaboration with Scottish Water’s Corporate Affairs team and other departments is required to support proactive and reactive communication needs.
What the supplier must deliver
Scottish Water is establishing a framework
Scottish Water is establishing a framework for Media Planning and Buying Services to support paid advertising and communications across Scotland.
The supplier will provide expert media planning
The supplier will provide expert media planning advice, high‑performing media schedules, campaign setup and optimisation, and full monitoring, reporting, and insights.
Close collaboration with Scottish Water’s Corporate Affairs
Close collaboration with Scottish Water’s Corporate Affairs team and other departments is required to support proactive and reactive communication needs.
Derived from the notice text — always confirm against the original documents.
Skills, tools & certifications
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- OCID
- ocds-h6vhtk-065712
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 014771-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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