WCC Bus Marketing Campaigns 2026
Use of public transport, particularly bus services, has been in decline in the UK for a number of years running up to 2020 and the COVID-19 pandemic.
This trend has been reflected across all demographics.
Nationally, to try and increase the number of people using bus travel, the Department for Transport is running a £3 Adult Single Bus Ticket flat fare pilot across the UK, which will run until at least March 2027.
This is an opt in scheme for bus operators who are compensated for signing up to the scheme.
In December 2022, Warwickshire County Council formed The Warwickshire Enhanced Partnership for Buses, signed up to by all bus providers in the County and which aims to support the improvement of bus services across Warwickshire and provide residents with a viable, affordable and environmentally friendly alternative to car travel.
Following an extensive branding exercise, it was decided…
What the supplier must deliver
Between April 2024 and December 2025,
Between April 2024 and December 2025, the Council worked with an external agency to deliver a young person (aged 14 to 24) bus marketing campaign.
The scope of this campaign was
The scope of this campaign was to deliver a digital marketing and advertising campaign, which resulted in an increase in bus patronage that varied between 10% and 13% over the height of the campaign.
To increase traffic on the WCC Public
To increase traffic on the WCC Public Transport Pages, which will be refreshed by Warwickshire County Council to provide more useful information including information specifically for these target audiences.
Derived from the notice text — always confirm against the original documents.
- OCID
- ocds-h6vhtk-066c05
- Stage
- award · Awarded
- Source
- Find a Tender
- Buyer ref
- 051774-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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