Creative Testing
This is a contract result notice, not an open opportunity. Details from the official award data.
The procurement contact named on the official notice.
Services: The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign.
Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates").
Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround.
What the supplier must deliver
Services: The Supplier shall provide a specialist
Services: The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign.
Methodology: The Supplier must utilise proprietary mobile
Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround.
Derived from the notice text — always confirm against the original documents.
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- OCID
- ocds-h6vhtk-0678ec
- Stage
- award · Awarded
- Source
- Find a Tender
- Buyer ref
- 029580-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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