RFP QuestBeta
OpenStage · tender

The Crown Estate

Marketing Services

Business ServicesCPV 79413000
Value£8.1m
Deadline
Published1 May 2026
RegionNationwide
Who to contact
tenders@thecrownestate.co.uk

The procurement contact named on the official notice.

Contract value in context
£8.1mtotal contract value
median £66k
this tender£0£8.7m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

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The brief

To appoint various marketing agencies to provide a B2B marketing solution to the The Crown Estate's Workplace, Retail and Food & Beverage portfolio.

Services will support brand building, leasing and pre letting objectives, placemaking and regeneration programmes, and long-term customer engagement across multiple audiences and channels.

Lot 1: Digital: Social media, digital strategy, SEO, PPC, digital ads Lot 2: Brand Positioning & Profiling: Marcomms activity to generate demand and achieve leasing targets through established channels, thought leadership initiatives, and brand storytelling.

Strategic activity will be employed to support commercial objectives Lot 3: Creative & Strategic: To cover all B2B marketing creative and brand strategy across Urban.

Agencies will support campaigns for 1 million square feet of development in the West End and c.230 London lettings per year.

They will also deliver marketing for regional development projects focused on science, innovation, and ongoing leasing activities.

Proposed tactics include video production, photography, graphic design, brochures, newsletter creation, hoarding design, content for websites, pitch decks, both large and small format printing, and comprehensive leasing campaigns-from brand creation and creating collateral to planning and executing asset launches agencies will help drive demand, supporting commercial objectives Lot 4: Digital Design: Immersive, CGI and Digital Experience.

CGI and VR suppliers to develop visual narratives to deliver pre-lets

Key requirements

What the supplier must deliver

01

To appoint various marketing agencies to provide

To appoint various marketing agencies to provide a B2B marketing solution to the The Crown Estate's Workplace, Retail and Food & Beverage portfolio.

02

Services will support brand building, leasing

Services will support brand building, leasing and pre letting objectives, placemaking and regeneration programmes, and long-term customer engagement across multiple audiences and channels.

03

Strategic activity will be employed to support

Strategic activity will be employed to support commercial objectives.

04

Agencies will support campaigns for 1 million

Agencies will support campaigns for 1 million square feet of development in the West End and c.230 London lettings per year.

05

They will also deliver marketing for regional

They will also deliver marketing for regional development projects focused on science, innovation, and ongoing leasing activities.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

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Source & provenance
OCID
ocds-h6vhtk-06905d
Stage
tender · Open
Source
Find a Tender
Buyer ref
040549-2026
View the original notice on Find a Tender

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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