RFP QuestBeta
OpenStage · planning

Department for Work & Pensions

Creative Campaign Development and Delivery

Business ServicesCPV 79340000
Value£15.0m
Deadline
Published13 May 2026
RegionNationwide
Who to contact
Professional Services Team
professional.services@dwp.gov.uk

The procurement contact named on the official notice.

Contract value in context
£15.0mtotal contract value
median £66k
this tender£0£16.2m

This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.

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The brief

Contract for the creative development and delivery of Universal Credit and legacy benefit campaigns, Pensions campaigns, Labour Market campaigns, and Disability and Inclusion campaigns.

To evolve the Authority's strategic approach to all Campaigns.

To help set direction and evaluate future creative needs for the Authority's Communications Directorate.

It will also require close working with our media planning and research agencies to understand our audience segmentation and marketing tasks.

To ensure cost effective supply of concepts, illustration, creative photography, copywriting, post production services and any service deemed essential by the Agency or the Authority to the success of the campaign, whether that be directly or by means of subcontractors.

DWP would like the market to be aware that this may be an aggregated procurement with DfE.

Key requirements

What the supplier must deliver

01

To ensure cost effective supply of concepts

To ensure cost effective supply of concepts, illustration, creative photography, copywriting, post production services and any service deemed essential by the Agency or the Authority to the success of the campaign, whether that be directly or by means of subcontractors.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at Department for Work & Pensions, and generate a go-to-market strategy from their news, accounts and people.

Deep dive · beta

The full intelligence dossier

Our agent reads Department for Work & Pensions’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.

Source & provenance
OCID
ocds-h6vhtk-06976d
Stage
planning · Planning
Source
Find a Tender
Buyer ref
043809-2026
View the original notice on Find a Tender

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

Market context

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