Single Customer View (SCV) Database and CRM Loyalty Services
GWR is undertaking a major procurement to appoint a strategic partner capable of delivering an integrated customer data, Customer Relationship Management (CRM), and loyalty ecosystem.
The goal is to create a unified, scalable, and insight driven environment that strengthens customer relationships, improves operational efficiency, and drives measurable commercial value.
Central to this ambition is a CRM and loyalty programme that actively increases customer engagement, repeat travel, and revenue through personalised, relevant, and timely interactions.
The partner will deliver a Single Customer View (SCV) data platform, digital analytics services, CRM programme management, and loyalty operations, which will deliver customer insight flows seamlessly from data ingestion through to personalised activation and revenue generating outcomes.
This will include not only the build and delivery of th…
What the supplier must deliver
GWR is undertaking a major procurement
GWR is undertaking a major procurement to appoint a strategic partner capable of delivering an integrated customer data, Customer Relationship Management (CRM), and loyalty ecosystem.
The partner will deliver a Single Customer
The partner will deliver a Single Customer View (SCV) data platform, digital analytics services, CRM programme management, and loyalty operations, which will deliver customer insight flows seamlessly from data ingestion through to personalised activation and revenue generating outcomes.
This will ensure that our journeys, communications
This will ensure that our journeys, communications and member experiences are continually refined.
This will support our goals of customer
This will support our goals of customer engagement, influence of their behaviours and support wider commercial, business and customer UX objectives.
The partner will be expected to support
The partner will be expected to support an always‑on programme of strategic CRM and loyalty activity that evolves over time, driving sustained customer value and long‑term business growth.
Derived from the notice text — always confirm against the original documents.
- OCID
- ocds-h6vhtk-0698d1
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 044404-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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