Engagement and Marketing Activities
Summary of Requirement The University of Kent has appointed a single strategic media agency partner to deliver an integrated programme of search and social activity, media planning, marketing optimisation, and insight services to support Clearing and in‑cycle recruitment activity.
The contract will run from mid/end April 2026 through to the end of April 2027, covering the full recruitment cycle including Clearing, ECD deadlines, and the lates period.
Background and Context This is additional advertising spend to that already committed as part of the contract, now in two phases.
The first is for us to purchase additional out of home advertising in South London and Kent, additional Google pay per click advertising, and some other additional media, including Sky TV streaming, a presence on the Guardian's education website and a pilot of Chat GPT advertising.
The second, following budget app…
What the supplier must deliver
The University of Kent has appointed
The University of Kent has appointed a single strategic media agency partner to deliver an integrated programme of search and social activity, media planning, marketing optimisation, and insight services to support Clearing and in‑cycle recruitment activity.
Our media agency will support the University
Our media agency will support the University in delivering against ambitious targets across undergraduate, postgraduate, and international markets.
Derived from the notice text — always confirm against the original documents.
- OCID
- ocds-h6vhtk-06c6a0
- Stage
- award · Awarded
- Source
- Find a Tender
- Buyer ref
- 064319-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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