Aberdeen Destination Marketing and Development Service
The procurement contact named on the official notice.
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
Aberdeen City Council is seeking market engagement to inform the potential procurement of a city-focused Aberdeen Destination Marketing and Development Service, funded through the Aberdeen Visitor Levy, which is due to apply from 1 April 2027.
The proposed service would support Aberdeen’s position as a leading visitor destination by delivering destination marketing, city promotion, market intelligence, business engagement, product development and visitor economy development activity.
It would seek to increase awareness of Aberdeen, grow visitor numbers and length of stay, support accommodation demand, amplify the city’s cultural, events, heritage, hospitality, leisure and business tourism offer, and contribute to the city’s wider economic transition.
The service is expected to focus on Aberdeen city while recognising that the wider regional offer — including landscapes, coastline, castles, golf, food and drink, outdoor activity and touring itineraries — forms an important part of the destination proposition.
The Council is also interested in how the service should interface with convention bureau and business events activity where this supports additional visitors, bed nights and economic value for the city.
This Prior Information Notice is for market engagement only.
It is not a call for competition and does not commit the Council to a procurement, contract award or any particular delivery model.
What the supplier must deliver
The proposed service would support Aberdeen’s position
The proposed service would support Aberdeen’s position as a leading visitor destination by delivering destination marketing, city promotion, market intelligence, business engagement, product development and visitor economy development activity.
It would seek to increase awareness
It would seek to increase awareness of Aberdeen, grow visitor numbers and length of stay, support accommodation demand, amplify the city’s cultural, events, heritage, hospitality, leisure and business tourism offer, and contribute to the city’s wider economic transition.
The service is expected to focus on
The service is expected to focus on Aberdeen city while recognising that the wider regional offer.
The Council is also interested in how
The Council is also interested in how the service should interface with convention bureau and business events activity where this supports additional visitors, bed nights and economic value for the city.
Derived from the notice text — always confirm against the original documents.
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- OCID
- ocds-h6vhtk-06ce78
- Stage
- planning · Planning
- Source
- Find a Tender
- Buyer ref
- 068074-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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