RFP QuestBeta
Awarded · ResultStage · contract

Government Digital Service

GOV.UK Brand Refresh User Research

IT ServicesCPV 72000000
Value£100k
Awarded13 Mar 2024
Published7 May 2024
RegionNationwide
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£100ktotal contract value
median £120k
this tender£0£3.5m

This sits in the lower-middle of the IT Services band — a mid-scale opportunity. Based on 36,449 valued IT Services tenders in our corpus.

The brief

The purpose of this competition is to procure an experienced supplier or suppliers to provide best-in-class research and insight that will inform the development of a new brand identity for GOV.UK.

This new brand identity must appeal to the broadest possible audience, and enable the brand to expand into new channels and services.

Key requirements

What the supplier must deliver

01

The purpose of this competition is

The purpose of this competition is to procure an experienced supplier or suppliers to provide best-in-class research and insight that will inform the development of a new brand identity for GOV.UK.

02

This new brand identity must appeal

This new brand identity must appeal to the broadest possible audience, and enable the brand to expand into new channels and services.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at Government Digital Service, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
4664e8c1-45fb-4d27-ab1f-a1793c297052
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
WP2197
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

Market context

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Government Digital Service’s tender network

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