Media Planning, buying and attribution
This is a contract result notice, not an open opportunity. Details from the official award data.
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
Contract award - Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools).
The channels currently include AV (Audio Visual such as TV), Radio, OOH (Out of Home), Print, Digital, Social, PPC, and Influencer and Media Partnerships.
Attribution modelling including econometrics to accurately measure the impact of marketing activity on key performance metrics.
The models will support marketing planning and campaign optimisation improving overall marketing performance to drive greater efficiencies and return on investment
What the supplier must deliver
The models will support marketing planning
The models will support marketing planning and campaign optimisation improving overall marketing performance to drive greater efficiencies and return on investment.
Derived from the notice text — always confirm against the original documents.
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- OCID
- 6b60b418-4985-4695-a505-698346c56811
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- c101398
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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