Birmingham Organising Committee for the 2022 Commonwealth Grames Ltd
GB-Birmingham: 100648 B2022 Media Planning
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.
Media Planning to include: •Reviewing available evidence and research (client & industry data) as appropriate - to profile, define and quantify Birmingham 2022's target audience required to deliver Games objectives; •Recommending an integrated channel plan for the campaigns noted in the brief to ensure the OC is marketing the Games and each campaign to its fullest potential; •Developing the brief for the OC's media buying partner to the standard Government Communication Service format; •Proposing on-going research requirements to support and evaluate the marketing programme; •Work collaboratively with other Birmingham 2022 Marketing & Creative Services Framework suppliers as part of an integrated agency team.
What the supplier must deliver
To profile, define and quantify Birmingham 2022's
to profile, define and quantify Birmingham 2022's target audience required to deliver Games objectives;.
•Recommending an integrated channel plan for
•Recommending an integrated channel plan for the campaigns noted in the brief to ensure the OC is marketing the Games and each campaign to its fullest potential;.
•Proposing on-going research requirements to support
•Proposing on-going research requirements to support and evaluate the marketing programme;.
•Work collaboratively with other Birmingham 2022 Marketing
•Work collaboratively with other Birmingham 2022 Marketing & Creative Services Framework suppliers as part of an integrated agency team.
Derived from the notice text — always confirm against the original documents.
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- OCID
- 9d665df3-b24d-4e71-a086-4611efab0b13
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- BIP483716786
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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