RFP QuestBeta
Awarded · ResultStage · contract

Bishop Grosseteste University

Advertising & Publicity ITT

Business ServicesCPV 79340000
Value£100k
Awarded15 Oct 2017
Published15 Jan 2018
RegionNationwide
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£100ktotal contract value
median £66k
this tender£0£1.6m

This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.

The brief

Bishop Grosseteste University (BGU) are looking for a provider of advertising and publicity services to support the delivery of marketing and recruitment campaigns.

1.2.SCOPE The specific provision required will encompass the design, production and placing of advertisements or paid publicity across some or all of the following channels: a.

Outdoor - billboards, buses, poster sites, targeted appropriately to reach key audiences through an annual recruitment cycle. b.

Online - targeted online advertising to reach our target audience.

This can include social media, PPC, SEM and remarketing. c.

Print media - local and national press, suitable specific publications. d.

Other media - radio, subscription music services etc.

1.3.CREATIVE WORK The contractor may be required to develop creative content and devise design concepts and create artwork.

The contractor would be expected to work with BGU staff on the design and messaging of the campaigns in a timely manner.

It is not intended to change BGU's established visual identity or corporate website as part of this contract.

Contractors would be expected to work within BGU's established brand identity, including detailed visual identity specifications.

The University would expect to have significant input into, and final creative control over, the design of advertisements.

Whilst there is in-house graphic design capacity at BGU, production of materials, advertisements etc. may be required as part of the contract.

1.4.REPORTING & EVALUATION There should be a clear and regular method of communicating and reporting of measurable outcomes of all activity carried out.

Key requirements

What the supplier must deliver

01

Bishop Grosseteste University (BGU) are looking

Bishop Grosseteste University (BGU) are looking for a provider of advertising and publicity services to support the delivery of marketing and recruitment campaigns.

02

The contractor may be required to develop

The contractor may be required to develop creative content and devise design concepts and create artwork.

03

The contractor would be expected to work

The contractor would be expected to work with BGU staff on the design and messaging of the campaigns in a timely manner.

04

Contractors would be expected to work within

Contractors would be expected to work within BGU's established brand identity, including detailed visual identity specifications.

05

There should be a clear and regular

There should be a clear and regular method of communicating and reporting of measurable outcomes of all activity carried out.

Derived from the notice text — always confirm against the original documents.

Buyer intelligence

Make the case to bid

Reveal who to approach at Bishop Grosseteste University, and generate a go-to-market strategy from their news, accounts and people.

Source & provenance
OCID
56a2dfea-9ae1-4227-9266-1dd69783d8bb
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
PAF 2017-612
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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