Audience Segmentation and User Needs Research
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits below the typical range for Business Services contracts — a smaller, more accessible award. Based on 57,319 valued Business Services tenders in our corpus.
Royal Botanic Gardens, Kew is looking for a supplier to conduct Audience and User Research for our website www.kew.org.
The purpose of this requirement is to understand more about Kew website users and their website experience. .
This work will also feed into a website design refresh project we are undertaking.
The ultimate goal for the segmentation is to have a shared language across the organization and to use the segments to embed an audience-centered approach in product and content development.
In addition it is to identify recommendations for growth areas of website usage.
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- OCID
- c245c4a1-45b1-4b45-b1d5-316aec104a35
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- RBGKEW/171
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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