RFP QuestBeta
Awarded · ResultStage · contract

Gambling Commission

Provision of Marketing Services (Channel strategy and planning) RM 3796 Lot 3

Business ServicesCPV 79300000 79411000
Value£30k
Awarded9 Jun 2019
Published10 Sept 2019
RegionUK-wide
Outcome — awarded

This is a contract result notice, not an open opportunity. Details from the official award data.

Contract value in context
£30ktotal contract value
median £66k
this tender£0£1.6m

This sits in the lower-middle of the Business Services band — a mid-scale opportunity. Based on 57,319 valued Business Services tenders in our corpus.

The brief

The 3NL team has a total budget of approximately £100k per annum Including VAT, this is to cover the cost of both marketing and econometrics specialists.

At present the 3NL team is setting aside approximately £30-40k per annum including VAT for a marketing specialist support but may increase/decrease this budget dependent on need.

The range of activities that a marketing specialist will be utilised for in relation to the Operator's investment proposals will include, but not limited to: Pre-investment (assessment) support • Assessing the Operator's investment proposals and in particular its marketing strategy, tactical plans and performance metrics / KPI's to provide assurance on these. • Attending meetings with Commission and in some instances meetings with Operator staff to provide expertise and steer (to Commission staff) during discussions in relation to marketing approach and plans.

Post-investment (monitoring) support • Assisting in the development of a 'performance monitoring' dashboard that the Commission can use to measure the impact of the marketing investments. • Providing assurance of investments through the review of the Operator's KPI's and performance monitoring metrics.

The Commission is open to suggestions on other ways to gain assurance during the pre and post assessment phases in relation to the Operator's marketing strategy, plans and performance from external consultants, at both the pre and post assessment phase.

Key requirements

What the supplier must deliver

01

At present the 3NL team is setting

At present the 3NL team is setting aside approximately £30-40k per annum including VAT for a marketing specialist support but may increase/decrease this budget dependent on need.

02

Pre-investment (assessment) support

Pre-investment (assessment) support.

03

• Assessing the Operator's investment proposals

• Assessing the Operator's investment proposals and in particular its marketing strategy, tactical plans and performance metrics / KPI's to provide assurance on these.

04

• Attending meetings with Commission and in

• Attending meetings with Commission and in some instances meetings with Operator staff to provide expertise and steer (to Commission staff) during discussions in relation to marketing approach and plans.

05

Post-investment (monitoring) support

Post-investment (monitoring) support.

Derived from the notice text — always confirm against the original documents.

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Source & provenance
OCID
ebd731bc-38db-4d7a-b0c6-7ed5892055d9
Stage
contract · Contract
Source
Contracts Finder
Buyer ref
CN0592
View the original notice on Contracts Finder

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

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