Liverpool John Moores University
Contract for Digital Marketing Services
This is a contract result notice, not an open opportunity. Details from the official award data.
The procurement contact named on the official notice.
We are looking for an agency that can support University recruitment plans by developing and delivering (along with student recruitment and marketing staff) an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student.
The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups.
It should also seek to support the retainment of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment.
The University brand was updated in 2020 and has been used to help strengthen our digital presence online through consistent messaging and visuals.
The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).
What the supplier must deliver
We are looking for an agency
We are looking for an agency that can support University recruitment plans by developing and delivering (along with student recruitment and marketing staff) an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student.
The strategy should seek to support student
The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups.
It should also seek to support
It should also seek to support the retainment of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment.
The University is therefore also seeking
The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).
Derived from the notice text — always confirm against the original documents.
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- OCID
- ocds-h6vhtk-030cee
- Stage
- award · Awarded
- Source
- Find a Tender
- Buyer ref
- 034488-2022
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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