The procurement contact named on the official notice.

West Northamptonshire Council (WNC) is undertaking a preliminary market engagement exercise to inform a future procurement and development of West Northamptonshire’s advertising estate.

WNC's advertising estate spans both in-home digital assets and out-of-home (OOH) physical assets.

Recent audit findings indicate that the estate could generate £3–£4 million over the next decade if optimised through digitisation, modernised contracts, and better commercial models.

WNC is seeks supplier insight regarding: • Digitisation of 6-sheet assets and commercial models for revenue share • Lamppost banner management and procurement approaches • Opportunities for large-format digital sites and identification of viable locations • Website and email advertising integration to support income and communication objectives • EV chargers with integrated advertising as part of a sustainability strategy • Commercial opportunities in bus stations and council-owned totems • Guerrilla and temporary advertising to activate unused public spaces The Council is seeking feedback from the market on service delivery models, capacity, innovation and scalability to help shape the final service specification and procurement approach.

Pre-Market Engagement Timetable Please read the attached document and if you feel that your organisation is able to contribute to this exercise, please complete the questionnaire at the end of the document and return, via email to craig.forsyth@westnorthants.gov.uk by Friday 10 April 2026.